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Apple TV

In anticipation of the new Apple TV (iTV) and its competition, a Samsung exec said that the Apple “Experience” wouldn’t matter with TVs, where it’s all about picture quality…

TVs are ultimately about picture quality,” (Chris) Moseley said. “How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.

Isn’t that similar to what Microsoft, Palm, RIM and a bunch of others said about the iPhone, the iPad and even, a while back, the iPod and iTunes?

Never mind the fact most consumers wouldn’t see the difference between a 720P Vizeo LCD set to channel 2 and a 1080P Panasonic Plasma showing a Blue-Ray video.

Also, never mind the fact that, at least for the time being, whatever Apple does is perceived by the public (and not necessarily the tech community) to be the gold standard on day 1.

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